1 South University (IUBiP) (Rostov-on-Don, Russia)
Received: 25 April 2021 / Accepted: 2 June 2021 / Published: 1 October 2021
The study aims to identify the mechanisms of communication humanization in the virtual environment with the help of new signs as the means of communication. The factors which limit emotional connections while using written signs in digital communication as a form of alienation are provided in the article. The scientific novelty is shown through the essential role of nonverbal signs and symbols used to overcome alienation under conditions of limited communication. The widespread use and evolution of nonverbal signs and symbols in the process of digital communication is becoming a new frame that promotes communication to expand in the interactive sphere and make it more human. Understanding new signs and symbols go with socio-cultural issues of the current age and provides integrity and unique character of the individual.
Keywords: human, alienation, humanization, transformed form, simulacrum, digital communication, emotions, sign, meme, emoji
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